Just like startup and retail product teams, enterprise product teams try to create value and ‘get to done’ as quickly as possible. And even though their projects might be internally facing, it’s equally as important that the user insight is accurately portrayed to different members of the project delivery team. Project success directly impacts company productivity. The internal division between departments can result in the valuable insight from user research discovery getting lost as multiple…
Typography has been the differentiating factor between good design and great design since Celtic monks created the Book of Kells 1,200 years ago. It’s also been the bane of the interactive designer’s existence. Poor display, limited choices, and limited code control meant that web design was always the ugly stepchild in the design family. Fast forward to 2015. Mobile apps, JavaScript libraries, html 5, and css3 (and the death of IE) has brought interactive design…
It’s the big day. You’ve spent weeks performing queries and analyzing data. You’ve picked the perfect chart type and highlighted the key information. It’s your turn to present the corporate dashboards and the quarterly meeting. Before you can even say the word “data”, heads have started to nod off, or worse – look at their phones. I’ve spent years working with analysts to help turn the sparkle in their data-driven eyes into stories that engage…
What makes a product succeed when so many others have failed? Why are some companies consistent in building successful products over and over again? Successful products benefit from having a successful strategy. They have clarity and focus across all customer touch points. They have a sense of cohesion that resonates and elicits joy from their users. I’ve seen far too many projects with vague goals and conflicting priorities. This causes confusion and dismay for the…
We’re going to show you… The fundamentals of User Design and why it matters to you and your end users. Why User Experience (UX) Design is the most important process that your development practice needs to adopt now! How to succeed with your user experience design in your next project. … and much, much more! ===== Imaginet is your trusted technology partner who turns your business innovation ideas into reality. 18+ years | 1100+ satisfied customers | 2500+ successful engagements….
I’d like to begin this post by establishing the purpose of User Experience Design (UX). UX is about people. It’s about understanding the needs of people and marrying them with the needs of business. Throughout the past 5-7 years, UX has grown tremendously. Organizations all over the world are bringing in UX specialists to ensure that their applications and products meet the needs of their users. These organizations have seen success in product adoption, development…